Design + Code

Tesla Motors.

Customize the future.

For Tesla Motors in Austin, South By Southwest is the perfect opportunity to market themselves in an innovative way to the many technology-related visitors and residents of the area. In an effort to spread the word and grow their marketing, we created an experience to interact with people in an individualized way — by allowing them to customize their own Tesla and share it with the world.

Planned to be used on iPads on site as well as on the in-dash web browser of a Tesla Model S, the site would let visitors pick their Tesla's color, roof, wheels, and interior before sharing a photo of it on their own Twitter account with the hashtag #TeslaSXSW. Tesla Austin would then randomly pick certain users who had posted their customizations to win a day of being driven around South By Southwest in a chauffeured Model S. Unfortunately, due to time and festival constraints, the full design and execution of the promotion was unable to be executed. 

Agency: nclud. Additional Design: Brooke Hollabaugh. Additional Development: Jesse Shawl.

All work was designed with Sketch and Photoshop. The responsive site was built using JavaScript, Gulp, Sass, and Compass, with Node.js and Express handling the back-end Twitter API integration for social sharing.


I fell in love with design and code in 7th grade when I built a webpage in Microsoft Word.

Hosted on GeoCities, it was a middle schooler’s dream of Star Wars: lightsabers, starfields, hyperspace, character profiles, and, of course, the Mos Eisley cantina band song playing in a MIDI loop in the background. Since then, I’ve grown up alongside the web — the introduction of CSS, the explosion of JavaScript, the death of animated GIFs, the birth of Flash, the death of Flash, the rebirth of animated GIFs, Web 2.0, and too many search engines to mention (along the way, I taught myself how to make websites a little bit better than that first one). Now I’m a designer for Friendly Design Co in Washington, DC — we’re friendly people doing important work with organizations to repair our world.

I live in Richmond, Virginia. I have a border collie named Logan (yes, after the X-Man). I’m a sneakerhead and font nerd. I organize my closet by color. I was born on a Friday. I’ve been to the emergency room in every place I’ve ever lived.

Do you have an awesome project that needs design, code, or identity? I’m available for very limited freelance work, so 
reach out.

Additional Clients: African Wildlife Foundation, AOL, Audi Financial Services, Clyde's Restaurant Group, Comcast, Custom Ink, Doubletree by Hilton, EVERFI, Habitat for Humanity, jQuery Foundation, Neustar, RAINN, Renaissance Hotels by Marriott, Sweetgreen, Volkswagen Financial Services.