Every company likes to think of their project as “the big game,” but only one can truly lay claim to THE Super Bowl. While NBC Sports already had massive numbers of fans on Facebook and Twitter, they were looking to conquer another social media platform in the lead-up to the game: Tumblr. The network needed something eye-catching and beautiful that was also rock solid, fast, and responsive across desktop and tablet platforms in order to share content and interact with fans.
With media coverage on CNN, Huffington Post, Reuters, Variety, AdWeek, and Advertising Age, as well as over 28 million unique page views in under twenty-four hours, the site was an immense success, surpassing every expectation.
Agency: nclud. Additional Development: Ramsay Lanier.