NBC Sports wanted to expand its Super Bowl reach to Tumblr with a visually striking, fast, and responsive platform. By combining JavaScript particle effects, SVG objects, and CSS animations with a custom grid and lightbox interaction, the site delivered an exciting and seamless second-screen experience.
- 28.5M unique impressions in the first 24 hours.
- 101K shares, reblogs, and engagements in the first 24 hours.


Bringing the Lombardi Trophy to Tumblr.


Live from Glendale, Arizona (and your living room couch).
- 28.5M unique impressions in the first 24 hours.
- 101K shares, reblogs, and engagements in the first 24 hours.