Dole & Disney: Bringing healthy eating to life with interactive themed experiences.

Platform Web
Role Lead Design / Code
Year 2017
Agency nclud

All work was designed with Sketch, Photoshop, and Illustrator. InVision was used to prototype interactions. The fully responsive site was built using JavaScript, Gulp, and Sass on the WordPress content management system.

Dole, the world’s largest fruit and vegetable producer, partnered with Disney to create a series of interactive, branded experiences promoting nutrition and a balanced lifestyle alongside major film releases. Through websites featuring character quizzes, recipes, and prize giveaways, each campaign evolved in complexity to enhance engagement.

The three themed experiences were built around Pixar's Cars 3, Disney's Beauty and the Beast, and Lucasfilm's The Last Jedi, encouraging visitors to explore not only the movies but also how to create and maintain their own healthy lifestyles.
Three browser mockups showing the quiz results screens for Cars 3, Beauty And The Beast, and The Last Jedi themed experiences.

Introduction

Making healthy eating magical.

Dole is not only the largest fruit and vegetable producer in the world, but also a longtime partner with Disney (just imagine a hot day in the happiest place on Earth without a refreshing Dole Whip in hand). In conjunction with the Disney Check program, a nutrition guideline policy to help families eat healthier, Dole wanted to create a series of branded and interactive experiences centered around the latest Disney, Pixar, and Lucasfilm movie releases. Each experience would consist of fruit, vegetable, and salad branding (with characters showing up on the tags at your local grocery store) alongside a website allowing visitors to further discover and explore characters, recipes, and keys to maintaining a healthy lifestyle.

The Cars 3 quiz encouraged visitors to find out what character they are most like and discover recipes associated with the Cars characters.
Three browser mockups showing the interactive character quiz experience tied to Pixar's Cars 3.

Experience: Cars 3

Revving up a healthy lifestyle.

The first experience was themed around Pixar’s Cars 3, an animated series about talking cars racing around the world (and delighting children everywhere). We created a simple site based on character discovery — visitors would take a quiz, find out which Cars character they were most like, and then be shown a simple recipe to go along with that character (using Dole ingredients, of course). Once completed, the visitors could share their results to social media, sign up to be entered in a prize drawing, or explore the other character recipes.

While having a basic structure, the site also had the requirement of allowing for multiple languages — since the quiz and prize drawing was open to the United States and Canada, the site was able to display content and images in both English and French.

After the Cars 3 partnership, we used the base character quiz model to develop a Beauty And The Beast themed experience with more detailed recipes and animated interactions.
Browser controls in the top left Browser controls in the top right

Experience: Beauty And The Beast

Enchanting families with animations and motion.

The next experience was based on Disney’s Beauty And The Beast, a live-action reimagining of the classic Disney animated movie. With a new theme comes a new prize, and this time it was a family vacation to Walt Disney World in Florida. For such a big prize, we thought it was only right to amp up the visitor experience across the site — while the basic structure and user flow remained the same, we introduced loading, landing, and quiz animations, as well as page transitions for smooth motion throughout.

The quiz for the Last Jedi themed experience was rebuilt to be a single scrolling page instead of multiple pages, allowing for better storytelling and a more compelling user experience.
Three browser mockups showing the Dole The Last Jedi homepage and healthy lifestyle quiz.

Experience: The Last Jedi

A force for a balanced diet.

The final experience was based on Lucasfilm’s The Last Jedi, the eighth episode of the iconic Star Wars saga. With this site, we rebuilt the entire content structure from the ground up — while still based primarily on a character discovery quiz, we also introduced modules throughout highlighting movie trailers, an upcoming Dole healthy living app, weekly giveaways, and social media posts.

In addition to recipes, stories were added that showed tips and guidance on healthy living and a tagging structure was added throughout to connect those stories to characters and encourage visitors to discover them after completing the quiz.

Instead of creating a single user flow from landing to quiz to results, the Last Jedi site created multiple landing pages and entry points (including pages for the healthy living app and the weekly giveaways) that better showed the larger amount of content and provided more opportunities for Dole and Disney cross-branding and promotion.

The Last Jedi themed experience also expanded on the overall content structure — not only were recipes associated with characters, but stories were added across the site to give visitors tips and advice on how to maintain a balanced lifestyle.
Three browser mockups showing the Dole The Last Jedi character result, a healthy recipe, and a story about maintaining a balanced lifestyle.

Related Work