The Anti-Defamation League (ADL) is an international Jewish civil rights organization with over a hundred years of experience in raising awareness and fighting extremism. Since the 2016 presidential election, they grew increasingly concerned with the rise of hate crime reporting and the growing use of antisemitic language in the political and public spheres. To combat these alarming incidents, we worked with the ADL to create a comprehensive digital report on the history of antisemitism (both internationally and within the United States) as well as the seven most pervasive antisemitic myths.
While the ADL team had an eighty page base report, we wanted to create an interactive version that would allow for better social sharing of individual elements as well as visitors to carefully read all of the data, something that might be overwhelming if just presented with a wall of text. Starting with a series of interactive content concepts, we quickly narrowed down on a structure that had a base landing page, individual myth and history landing pages, and an interactive loading structure that could pull those separate pages into a single screen without the visitor having to navigate away or lose their place. Once we had the overall content structure in place, we worked to create a series of high-level modules that would build out the site, including embedded videos, image sliders, and interactive footnotes.
For the design, ADL wanted something striking and bold while still being easy to scan and read. Based on their stated inspiration and existing branding, we created a series of style tiles to hone in on the goal — one based on the current ADL web presence, one based on elements of the print styles, and one based on online longform journalism. With a final style and wireframes in hand, we turned the report into a visually gripping digital experience, with large full screen images, a sidebar navigation element, and striking deep reds and blacks. We worked hard to emulate the legibility and tangibility of the print medium while still creating something innovative for the digital space, all while encouraging the ADL team to layout their image and video assets in a variety of ways to best tell the story.
Agency: Friendly Design Co. Additional Design: Olivia Huffman.